★★★★★ 4.9 on G2 · 1500+ companies · 4,00,000+ employees
AI Custom Employee Survey Platform · Built for Indian workforces

Hear every voice.
Find the real reason.
Act before it costs you.

Custom Employee Survey on 247HRM lets you design any survey with questions and sub-questions, dispatch through WhatsApp, SMS, and email, and watch responses land in real time. AI does the root-cause analysis. Managers own assignable actions. Decisions that used to take 6 weeks happen in 5 days, and survey response rates climb 2× to 3× versus email-only campaigns.

WhatsApp Dispatch
Anonymous Mode
12+ Languages
Root-Cause AI
Live Dashboards
Action Plans
See what's inside
higher response rate
vs email-only
80%
faster time
to insight
12+
Indian and global
languages
Insights in 24 hrs
Not 6 weeks
G2 Leader 2025
4.9 ★
Loved by 1500+ companies across Retail, Automotive, Manufacturing, Healthcare, IT and other industries
At a glance

247HRM custom surveys, by the numbers.

Operational outcomes typical 247HRM customers see in their first three survey cycles. Sources noted inline or in the FAQ below.

1,500+
Indian businesses on 247HRM
85%
Average response rate
12+
Languages supported
80%
Faster time to insight
60+ hrs
HR time saved per cycle
7–10d
Typical go-live
4.9/5
G2 average rating
Why custom surveys matter

5 things employee listening should do. We do all five.

An employee listening platform has to do five jobs well: design the right questions, reach every employee, surface honest answers, explain what is driving the score, and turn insight into action managers actually own. 247HRM does all five on one record, with AI shouldering the analytical load.

Build any survey, fast

Drag-and-drop builder with questions, sub-questions, Likert, multi-choice, ranking, and open-text. Start blank or from pre-built engagement, wellbeing, exit, and pulse templates.

1 hr to launch a new survey

Reach every employee

Dispatch the same survey through WhatsApp, SMS, and email. Plant operators, drivers, and field staff respond on phones they already use, in the language tagged on their record.

75–90% typical completion rate

Honest answers, every time

Fully anonymous responses with demographic cuts (department, tenure, gender, location, age) preserved. Small-cell suppression below 5 respondents protects identity automatically.

100% anonymity by default

AI explains the why

AI clusters open-text, scores sentiment, and surfaces root-cause themes. Instead of a 200-page report, HR gets a ranked list of drivers with the verbatim evidence behind each one.

80% less analyst time

Action plans managers own

Assign tasks to managers from inside the dashboard. Automated reminders nudge progress. Re-survey the same population to measure whether the action actually moved the needle.

faster action cycles
How it works

One platform, four workstreams.

Walk through how 247HRM builds, sends, analyses, and acts on an employee survey, without spreadsheets, without an external research agency, and without an analyst on call.

Any survey, ready in under an hour.

Drag-and-drop builder with questions and sub-questions, Likert, multi-choice, ranking, and open-text. Start blank or from pre-built engagement, wellbeing, exit, onboarding, and pulse templates. Conditional logic skips irrelevant sections so employees only see what applies to their role.

Custom builder Sub-questions Likert + open-text Conditional logic Engagement templates Wellbeing & exit templates
1 hr
to launch a survey
12+
languages supported
surveys, no per-survey fee
Survey builder · Q3 Pulse
DRAFT
Question library
Likert 1–5
14
Multi-choice
6
Open text
3
Ranking
2
Sub-question
5
Pre-built templates
Engagement
28 Q
Wellbeing
22 Q
Exit
18 Q
30 questions ready · preview enabled across 12 languages

Reach every employee, not just the office crowd.

The same survey goes out through WhatsApp, SMS, and email at the same time. Plant operators, drivers, retail staff, and field teams respond on phones they already use, in the language tagged on their employee record. Automated reminders nudge non-responders without HR lifting a finger.

WhatsApp dispatch SMS Email Auto reminders 12+ languages Anonymous mode
response vs email only
75–90%
completion via WhatsApp
100%
anonymous by default
Dispatch channels · live
SENDING
Active channels
WhatsApp
1,840
SMS
512
Email
1,840
Reminder 1
+18%
Reminder 2
+9%
Languages active in this dispatch
Hindi
612
EN
English
740
తె
Telugu
288
87% response rate at hour 36 · reminders sent automatically

AI explains the why, not just the score.

Instead of a 200-page report, HR gets a ranked list of root-cause themes with the verbatim evidence behind each one. AI clusters open-text comments, scores sentiment, and slices results by department, tenure, gender, age, location, and any custom filter. Compare cuts side by side without exporting a single row.

Root-cause AI Sentiment scoring Open-text clustering Custom filters Demographic cuts Side-by-side compare
80%
less analyst time
6+
demographic dimensions
<5
small-cell suppression
Engagement drivers · ranked by AI
LIVE
Top themes from open-text (AI-clustered)
Manager support
+ve 71%
Workload
-ve 42%
Career growth
-ve 38%
2 critical drivers flagged · Workload, Career growth · review with team leads

Action plans managers actually own.

Convert any insight into a task with one click. Assign owners, set deadlines, attach evidence, and track progress on a manager dashboard. Re-survey the same population on the same theme to measure whether the action moved the needle. Loop closes inside one record, no project tool needed.

One-click actions Manager dashboards Pulse re-survey Progress tracking Role-based access Audit trail
faster action cycles
100%
tracked to closure
0
external project tools
Action plan · Workload theme
IN PROGRESS
Assigned this cycle
Rebalance Ops team
Done
1:1 cadence
82%
Hiring plan
40%
Pulse re-survey
D+30
Linked HR signals
Performance Mgmt
linked
Learning paths
linked
Workload sentiment up 14 pts in 30-day re-survey · theme closed
The Real Cost Of Doing Nothing

The hidden monthly cost of unheard employees.

Most HR leaders underestimate the drag of patchy listening programs until a regrettable resignation, a Glassdoor blowup, or a department-wide attrition spike forces the math. Once-a-year engagement surveys with 40% response rates. Open-text comments nobody has time to read. Action items lost in a slide deck. Here is what the numbers actually say.

Without a real listening program

Sourced from Gallup, Deloitte Global Human Capital Trends, and benchmarks across 500+ Indian HR teams.

  • !
    40% response rate on once-a-year email surveys. Frontline, plant, and field staff almost never reply, so the data skews to office voices.
  • !
    4 to 6 weeks to clean, code, and analyse open-text. By the time a slide deck reaches leadership, the moment to act is gone.
  • !
    34% of disengaged employees leave within a year (Gallup). Each regrettable exit costs 50 to 200% of the role's annual salary to replace.
  • !
    2 in 3 action items from engagement surveys go untracked within 90 days. No owner, no deadline, no re-measurement.
  • !
    One Glassdoor or LinkedIn post from a frustrated ex-employee can take 4 to 8 weeks of recruiter time to outweigh in candidate pipeline impact.
  • !
    Zero anonymity proof. If employees suspect their answers can be traced, honest feedback drops 30 to 50%, and the data is worse than no data.

With 247HRM Custom Survey

Measured across our India customer base (headcount 250–5,000).

  • 75 to 90% completion on WhatsApp dispatch, including plant operators, drivers, and field staff who never opened an email survey.
  • 80% faster time to insight. AI clustering and sentiment scoring deliver a ranked driver list in hours, not weeks.
  • Catch attrition signals 30 days earlier. Theme-level sentiment drops trigger flags before resignation letters land.
  • 100% of action items tracked to closure. Owner, deadline, evidence, and a pulse re-survey to confirm the fix worked.
  • Glassdoor risk reduced. When employees feel heard inside the system, fewer take grievances public. Brand health holds.
  • 100% anonymity by default. Small-cell suppression below 5 respondents is automatic. Demographic cuts stay, identity does not.
Features, rebuilt as outcomes

Built for HR leaders who are done guessing.

We rewrote employee listening the way buyers actually think: what does this get me, and how fast?

Time saved on survey design

Pre-built engagement, wellbeing, exit, onboarding, and pulse templates remove the blank-page problem. Customise sub-questions, add branding, and launch in under an hour.

60+ hrs reclaimed per cycle

Higher response on every channel

Same survey, three channels. WhatsApp, SMS, and email fire at once. Frontline employees who never opened an email survey now answer in their own language.

3× higher response vs email-only

Trustworthy data, every time

Fully anonymous by default. Small-cell suppression below 5 respondents is automatic. Demographic cuts (department, tenure, gender, age, location) preserved, identity protected.

100% anonymity proof

Faster decisions on the floor

AI clusters open-text, scores sentiment, ranks drivers. HR gets the why in hours, not weeks. Leadership sees risk before it becomes a resignation cluster.

80% less analyst time

Actions managers actually close

One-click conversion from theme to task. Owner, deadline, evidence, all tracked in one dashboard. Pulse re-survey confirms whether the action moved the needle.

3× faster action cycles

Lower regrettable attrition

Theme-level sentiment drops flag attrition risk 30 days earlier. Pair with talent analytics to spot the exact teams to intervene in.

30 days earlier signal

Closed-loop on one platform

Surveys, action plans, and re-measurement live on the same employee record as performance management and 360 degree feedback. No data export, no parallel tools.

One record, zero exports

Engagement uplift you can show the board

Compare cohorts before and after every action. Roll up by business unit, location, and tenure. Defensible numbers for the board pack, not anecdotes.

15–25 pt sentiment lift

Multilingual reach across India

Hindi, Telugu, Tamil, Kannada, Marathi, Gujarati, Bengali, Malayalam, Punjabi, Odia, English, and more. Each employee answers in the language tagged on their record.

12+ Indian languages
ROI Calculator

See your annual savings, in 30 seconds.

Drag the sliders. We calculate the hard-rupee value of listening at scale: HR time reclaimed, faster decisions, and the productivity uplift from acting on what employees actually said.

Your company

Move the sliders to match your headcount, HR cost, and listening cadence.

502,5005,000
₹400₹1,700₹3,000
10105200
1612
Your Annual Value
₹0
Estimated payback period: < 1 month
Includes HR time reclaimed + faster-decision value + productivity uplift from acting on engagement drivers
0
HR hours reclaimed / year
₹0
Faster-decision value
📈₹0
Engagement uplift value
💰
ROI multiple, year one

Want a costed deployment plan for your company?

Trusted By

247HRM runs HR & payroll for 1,500+ Indian businesses across 30+ industries.

Apollo 24/7
HBL
Lakshmi Group
Fortune Group
Global Aluminium
Andhra Paper Limited
Prathima Hospitals
Maangalya
Swayamvar
Mallareddy University
OM Sree Builders
PMJ Jewels
The Premia Academy
Aptar
Raghuram Constructions
Wonder Cars
Recognised by
G2 LeaderHR Management Suites 2025
Customers' ChoiceSoftwareSuggest 2025
Best Value HRMSCapterra India 2025
ISO/IEC 27001Certified by BSI Group
SOC 2 Type IIAICPA-audited
Customer Stories

Why 1,500+ Indian HR teams listen with 247HRM.

From plant floors to retail outlets to hospital wards, 247HRM is the listening system Indian HR leaders pick when surveys have to reach every employee, not just the office crowd. Verified G2 reviews and named customers below.

"
★★★★★

Our last engagement survey reached 89% of the plant floor on WhatsApp. The AI summary surfaced a workload theme in our pelletising unit that nobody had named. Action plan ran in 30 days.

PM
Head of HR
Manufacturing · 3,400 employees
"
★★★★★

We used to spend six weeks coding open-text. AI clustering did it in two hours. The first listening cycle paid for the subscription three times over in retained talent.

RK
CHRO
Retail · 10,000+ employees
"
★★★★★

Rolling out anonymous pulse surveys to 1,800 clinicians took 48 hours. The night-shift voice finally showed up in our data, and our retention numbers reflected it within a quarter.

SN
People Ops Lead
Healthcare · 1,800 employees
How we compare

247HRM Custom Survey vs Generic Tools & Spreadsheets, side by side.

Compared on the dimensions Indian HR teams actually care about: dispatch reach, AI maturity, anonymity proof, action tracking, and HRMS integration.

Capability 247HRM Custom Survey Generic survey tools Spreadsheets + email External research agency
Dispatch channels WhatsApp + SMS + email, simultaneous Email + web link Email only Email + occasional call-out
Frontline reach (plant, retail, field) 75–90% completion via WhatsApp 30–45% typical Below 30% ~ Depends on agency
AI open-text clustering Built in ~ Enterprise tier add-on Manual coding ~ Analyst-led, 4–6 wks
Anonymity with demographic cuts Auto small-cell suppression <5 ~ Manual setup Identity exposed in rows Standard
Action plan tracking Owner, deadline, evidence, re-survey External tool needed Lost in slide deck ~ Recommendations only
Time to first insight Hours, not weeks 1–2 weeks 4–8 weeks 4–12 weeks
Indian languages supported 12+ Indian languages ~ English + Hindi Whatever HR can write ~ Project-specific
HRMS integration (one record) Native, same employee record ~ Export only Manual reconciliation Report PDF
Pulse re-survey to validate action Same population, one click ~ Manual rebuild Rarely done ~ Separate engagement
Cost per survey Included, unlimited surveys Per-response or per-seat Free + 60+ hrs HR labour ₹3–10 L per study
Compliance posture (ISO 27001, SOC 2, GDPR) All certified ~ Varies by vendor Not auditable ~ Varies by agency
Go-live timeline (200–500 employees) 7 to 10 business days 7 to 14 days Same day, but lower value 3 to 6 weeks
G2 rating (247HRM platform) 4.9 ★ 4.0–4.5 ★ typical n/a n/a
Questions, answered

Your employee survey questions, answered.

What is a custom employee survey?
A custom employee survey is any structured listening exercise built around your organisation's specific questions, cohorts, and timing. 247HRM Custom Survey lets HR build engagement, wellbeing, exit, onboarding, and pulse surveys from a drag-and-drop builder with questions and sub-questions, dispatch through WhatsApp, SMS, and email at the same time, and analyse responses with AI clustering and sentiment scoring. Customers typically reach 75 to 90% completion on WhatsApp and cut time-to-insight by 80% versus manual analysis.
How does 247HRM keep survey responses anonymous?
Anonymity is on by default. Employee identity is severed from responses at capture, and a small-cell suppression rule hides any demographic cut with fewer than 5 respondents automatically. Demographic dimensions (department, tenure, gender, age, location) remain available for analysis, but no individual response can be traced back to a person. Role-based access controls also limit who can see raw open-text within HR. This is the configuration that drives 30 to 50% more honest feedback compared with non-anonymous tools.
Why dispatch via WhatsApp instead of just email?
Email surveys typically reach 40% of office workers and far less of plant, retail, and field staff. WhatsApp is the dominant communication channel for the Indian frontline. By dispatching the same survey through WhatsApp, SMS, and email simultaneously, 247HRM achieves 3× higher response rates than email-only tools and pulls in voices that previously went unheard. Each employee answers in the language tagged on their record (Hindi, Telugu, Tamil, Kannada, Marathi, Gujarati, Bengali, Malayalam, Punjabi, Odia, English, plus more).
How does AI surface the “why” behind a score?
The platform applies natural language processing to open-text responses, clusters comments into themes (for example, workload, manager support, career growth, recognition), scores sentiment per theme, and ranks drivers by their statistical impact on the overall engagement score. Instead of HR reading 3,000 comments, the dashboard shows a ranked driver list with verbatim evidence behind each one. Analyst time drops by an estimated 80%, and insight quality goes up, not down.
What languages does the survey support?
247HRM Custom Survey supports 12+ Indian languages including Hindi, Telugu, Tamil, Kannada, Marathi, Gujarati, Bengali, Malayalam, Punjabi, Odia, and English. Each employee record carries a language preference, and dispatch automatically delivers the survey in that language across WhatsApp, SMS, and email. Open-text responses are analysed in their source language, then translated for HR's central dashboard.
How fast can a survey go live on 247HRM?
A new custom survey takes under an hour to build from scratch and start dispatching, using the drag-and-drop builder or any pre-built template. Initial platform deployment for a mid-sized company (200 to 500 employees) is typically 7 to 10 business days, covering data import, employee record setup, channel configuration, language tagging, and HR team training. Managed implementation and a named CSM are included.
Is the survey data secure and compliant?
Yes. 247HRM is ISO/IEC 27001, ISO/IEC 27701, GDPR, and AICPA SOC 2 Type II certified. Survey data is encrypted in transit and at rest, with role-based access control, full audit logs for every action, and small-cell suppression on demographic cuts. The ISO/IEC 27001 standard is published by BSI Group; SOC 2 is governed by the AICPA.
How does the action plan workflow work?
Any insight on the dashboard can be converted into a tracked action with one click. HR or a line manager sets an owner, deadline, and evidence requirement. Reminders fire automatically through to closure. Once the action is complete, a pulse re-survey can be dispatched to the same population on the same theme to confirm the score actually moved. Closing the loop typically runs 3× faster than the old “recommendation slide deck” cycle.
Does Custom Survey work with the rest of the 247HRM suite?
Yes. Custom Survey shares the same employee record as Performance Management, 360 Degree Feedback, Learning Management, Rewards & Recognition, and Talent Analysis. Engagement themes can be linked directly to development plans, recognition triggers, and training paths, all on the same platform.
What is the difference between a pulse survey and a full engagement survey?
A full engagement survey is a once-or-twice-a-year deep listening exercise (40 to 60 questions) covering the full driver set. A pulse survey is a short, frequent (monthly or weekly) check on 3 to 8 questions, often used to track sentiment on one theme or to validate that an action plan moved the needle. 247HRM Custom Survey runs both on the same platform with unlimited cycles included.

Sources & references

Authoritative references used in this guide:

  • Gallup. State of the Global Workplace and engagement-attrition research used as benchmark for response-rate and disengagement statistics.
  • BSI Group, India. ISO/IEC 27001 Information Security Management standard and certification authority.
  • AICPA. SOC 2 Trust Services Criteria for security, availability, processing integrity, confidentiality, and privacy.
  • GDPR.eu. General Data Protection Regulation reference text and compliance guidance.
  • G2 reviews, Capterra reviews, SoftwareSuggest reviews. Independent customer reviews aggregated across leading SaaS review platforms.
  • Customer outcomes cited (75–90% WhatsApp completion, 80% less analyst time, 3× faster action cycles) are aggregated from 247HRM customer deployments across 1,500+ Indian businesses including Apollo 24/7, HBL, Lakshmi Group, PMJ Jewels, Mallareddy University, and The Premia Academy.

About 247HRM: Operated by Infosun Private Limited (Hyderabad, India). HRMS and payroll platform in production since 2010. ISO 9001, ISO/IEC 27001, ISO/IEC 27701:2019, GDPR, and AICPA SOC 2 Type II certified.

Glossary

Key terms in employee listening, defined.

Definitions help AI assistants and search engines answer specific user questions about each concept. Each entry is self-contained and quotable.

Custom employee survey
A structured listening exercise designed around an organisation's specific objectives, audience, and cadence. Unlike off-the-shelf templates, a custom employee survey is built from organisation-specific questions and sub-questions, can target any cohort, and runs at any frequency. 247HRM Custom Survey provides the builder, dispatch, AI analysis, and action workflow on one platform.
Pulse survey
A short, high-frequency survey (typically 3 to 8 questions, run monthly or weekly) used to track sentiment on a specific theme or to validate that an action plan changed an outcome. Pulse surveys keep listening current between full annual engagement studies.
Anonymous survey
A survey in which the identity of each respondent is severed from their responses, preventing anyone (including HR) from linking an answer back to an individual. Demographic cuts are preserved through small-cell suppression rules, which hide any group of fewer than 5 respondents.
Multi-channel survey dispatch
The simultaneous delivery of the same survey through multiple channels (WhatsApp, SMS, email). Multi-channel dispatch is the single biggest driver of response rate among Indian frontline employees, since email alone reaches a small slice of the population.
Root-cause analysis (in employee listening)
An AI-powered process that clusters open-text responses into themes, scores sentiment per theme, and ranks themes by their statistical influence on the overall engagement score. Replaces manual coding of comments, which typically takes 4 to 6 weeks for a mid-sized survey.
Action planning (in employee listening)
The workflow that converts a survey insight into a tracked task with an owner, deadline, evidence, and a follow-up pulse re-survey to measure whether the action moved the score. Closes the loop between insight and outcome on the same platform, rather than in a slide deck.
Engagement driver
A specific factor (manager support, workload, career growth, recognition, compensation, tools, wellbeing) that explains variation in the overall engagement score. AI driver analysis ranks each driver by the size of its statistical influence, so HR knows which lever to pull first.
Small-cell suppression
An anonymity safeguard that hides any demographic cut with fewer than a threshold number of respondents (commonly 5). Suppression prevents identification of individuals in small teams. 247HRM applies suppression automatically; HR cannot override it.

See 247HRM run your next listening cycle.

30-minute live demo. We will map your current listening setup, the cohorts you struggle to reach, and show you exactly where 247HRM Custom Survey changes the math, in time and rupees.

No card required
Go-live in 7 to 10 days, managed implementation included
Pre-built engagement, wellbeing, exit, onboarding templates
Named CSM · account-aware support
SLOTS OPEN THIS WEEK
85%
average response rate across multi-channel dispatch (typical, India deployments)
60+ hrs
HR time saved per cycle
7–10 d
go-live timeline
faster action cycles
4.9 ★
rated on G2

Takes 30 seconds · A specialist reaches out within 1 business hour